Welcome to Fish&Fly Ltd

More than just stunning looks the Balance reel will improve the ‘feel’ and balance of your fly rod - in turn helping you to cast further for longer.

The Where to Fish Map of the primary Fishing Rivers, Lochs and Reservoirs of Great Britain and Ireland. Approx 24miles: 1 inch

Together with the world-renowned fly reel designer Alex Kaplun we have developed G A I A, named after Mother Earth in Greek Mythology. It is a fitting name that reflects the distinctive design, which draws inspiration from the very history of flyfishing. The execution carries a craftsman’s precision in details – embodied in the fine tuned click-drag brake that allows you to fish with the finest of tippets and at the same time master the largest of fish.

Read the review of the GAIA fly reel, by Terry Lawton click here!

Jack Frost Game brings you this amazing deal. The Pioneer from Fulling Mill is different to other rods, It has been designed as a fishing rod and not just as a casting tool. ONE ROD PER CUSTOMER ONLY.

The Scoop Wading landing net is perfect when you are angling, whilst wading, for small fish such as brown trout and sea trout.